Many popular blogs have started small. Humble beginnings allow for stronger foundations once the ball gets rolling. Bloggers agree that publishing consistently gets the ball rolling which in turn allows for the snowball effect.
Let’s take a look at three blogs that hit it big with humble beginnings once they started publishing consistently.
Pete Cashmore launched Mashable, a website that covers news about social media and technology. Pete was only 19 years old when he started his blog in Scotland in 2005. In the first year, he was spending about 20 hours every writing articles. Pete would consistently publish about two or three articles per day. With much dedication, Pete successfully grew his blog to two million readers within 18 months. In 2012, Mashable was valued at $200 million. In 2017, Mashable is worth $400 million.
Pete admitted that, in the early days, he would look at the traffic stats every day and compare them to the previous day’s results. Today, Mashable has about 60 million hits every month and ranks in the top 1,000 most visited websites in the world. On average, visitors read a little over 2 pages per visit and spend about 4 minutes each time. About half the traffic on Mashable comes from the USA. A third of the hits come from web searches while 40% of the hits come from social media sources.
Michael Arrington started TechCrunch in 2005 as his own blog. TechCrunch is news website that focuses on technology start-up companies. When Michael first started the blog, he would consistently post about two to three articles every day. Just like Pete Cashmore, Michael would check his traffic stats every day to see what he did right and what he could improve.
TechCrunch has about 36 million hits every month of which half come from the USA. A third of the hits stem from search results and a quarter of the hits come from social media. About 12% of the hits come from referral websites such as News.YCombinator.com and Freedly.
Ricardo Poupada, Christopher Bellerose Rovny, and Luís Rodrigues are three graduates of Concordia University’s John Molson School of Business in Montreal who founded AskMen in 1999. The website started an online resource for men that tackled subjects such as dating, women, fashion, money, fitness, and entertainment. Within two years, AskMen was on its way to becoming the largest men’s lifestyle website.
In 2005, the three original founders sold AskMen to IGN Entertainment unit. At that point, the website had an estimated audience of 3 million male visitors aged 18 to 34. In 2010, AskMen ranked #819 for world-wide traffic on Alexa and had approximately 12 million unique visitors.
According to SimilarWeb‘s digital market intelligence platform, AskMen now benefits from 11 million monthly visitors that read on average a little over 5 pages per visit and spend approximately 12 minutes per visit. About 40% of the traffic comes from the USA while 7% comes from the UK. Search engines are the most popular source of traffic for AskMen since 65% of traffic comes from online search. After visiting AskMen, top destinations include Amazon.com (10% of visitors) and Amazon.co.uk (5% of visitors). Reddit is also a popular destination (6% of visitors) after visiting AskMen.