So now that we know that picking the right keywords is essential to reach top search engine rankings, what else would we need to know in terms of SEO success?
Google, as well as many other search engines, ranks search results based on the authority and the relevance of the webpage. So how do bloggers optimize their posts to showcase their authority and their relevance to search engines? Bloggers place their keywords in strategic locations.
Not all keyword locations are created equal. Indeed, let’s think of the following analogy. What would be the best way to plant seeds and to grow beautiful flowers? Would it be by randomly sprinkling seeds on your lawn, or would it be by carefully selecting the most fertile spots with the best sunlight? Clearly a careful selection of the location yields better results when it comes to both planting seeds and placing keywords in a blog post.
Here are the top 5 places to insert keywords in a blog post.
1. Title Tag
Bloggers place keywords in the title tag as it turns out to be the most important place to insert keywords. The title tag is about 65-characters long and shows up as the title in search results and on the browser window. This short description should not be a string of keywords that do not make sense. Rather, bloggers use the title tag as a way to write a compelling short sentence that accurately depicts the content of the page.
The URL is a great place to host keywords since search engines value highly words they find in this location. Once again, the URL should not shamelessly display a string of keywords that do not make sense. Bloggers usually include the title of the blog post in the URL and separate the words using dashes.
3. H1 Tag
The H1 Tag separates the various sections within a blog post. Search engines look for keywords in the H1 Tag, since this tag appears as the head of every section. Bloggers place keywords in this location as they know search engines crawl the page and look for keywords in this popular location. While a blog post may have more than one H1 Tag, bloggers do not overuse the H1 Tag as search engines penalize the abuse of the tag.
4. Body Text
Bloggers include 2-3 keywords in the body of the text for a typical blog post and up to 5 keywords on pages with more copy. There is no reason to increase keyword density just for the sake of SEO since search engines prefer relevance and quality over keyword count. Once again, there is absolutely no need to overflow the body of the text with keywords. Bloggers are better off focusing on writing a compelling copy that converts rather than focusing too much on keywords.
5. Image Name and Alt Attribute
Images can bring valuable search traffic to a blog post. For example, if a customer were to search for a very specific long tail keyword referring to a chandelier, he or she would be more inclined to click on the picture rather than on the description, right? Correct.
Therefore, bloggers rename their images from img00001.jpg to Rose_Gold_Lavinia_Chandelier.jpg in the hopes of capturing traffic derived from the clicks on the picture. Bloggers also remember to insert Alt tags that tell search engines a description of the image.