How to Structure Blog Posts to Build Your Audience

Great blog posts offer unique content that adds value to readers. The goal of having a blog is to have readers hooked on the content and interested to come back on a regular basis. There are many tricks that bloggers use to create compelling blog posts in order to build their audience.

Bloggers use a personal voice when they write their blog posts, similar to the one they would be using if they were talking to their readers on the phone. They wish to connect with their audience and to create a cozy communication channel that reaches their target market. Bloggers are looking to create long-term relationships with their clientele and are counting on their blog to generate repeat business.

Let’s look at seven effective ways bloggers use to structure their blog posts in order to build their audience.



1. Organic Search

Inbound marketing and organic search are the backbone of a blog. The best type of traffic a blog can wish for is organic traffic because it is a free source of high-quality traffic that can be converted into leads. Bloggers use SEO to attract organic traffic by ensuring their blog appears in the top rankings. Bloggers pick the right keywords for their blog posts and insert them in strategic locations.



2. Paid Search

Numerous bloggers rely on paid search to complement the traffic driven by their inbound marketing strategies. Investing in Pay-Per-Click (PPC) campaigns is an effective way to drive targeted traffic and to convert leads into customers. Google AdWords provides a powerful platform that monitors the performance of the paid marketing campaigns. Bidding on competitive blog keywords can be a good strategy for bloggers who wish to divert clicks from their competitors’ blogs.



3. Social Media

Most bloggers place social media buttons on their blogs because they wish to connect with their audience on all their favorite platforms. Bloggers benefit from a presence on social media by gathering a growing base of followers. Not only can bloggers keep in touch with their followers on a steady basis, but they can also reach new followers by using hashtags and having readers share their content.



4. Email Lists

Email is not dead. Au contraire, many bloggers count on email subscriptions to keep their readers in the loop. Potential customers may take the initiative to sign up to the newsletter in order to stay informed. However, bloggers also have other strategies up their sleeves when it comes to triggering repeat visits and turning cold leads into warm leads.

For example, an insurance brokerage firm might want to offer a lead magnet, such as a free eBook that is worth $29.99. The eBook would offer easy tips and tricks to compare insurance plans in exchange for the reader’s email address. Alternatively, the insurance firm could offer a 60-minute video on import-export strategies for small businesses in exchange for their name, address and phone number.

Over time, the insurance firm will have collected thousands of leads and will have had the opportunity to convert a great proportion of cold leads into warms leads, and in turn, into customers.