Blog posts with the right keywords generate organic traffic because the keywords match those typed by potential customers in the search bar. Search engine optimization (SEO) is very important for a company as it enables the blog to appear in the search engine’s top results. Picking the right keywords is crucial when it comes to generating organic traffic and attracting your target market.
1. SEMRush is a great tool bloggers can use to perform their competitive research
SEMRush enables bloggers to pick the right keywords by showing them their online competitors’ best keywords and by pinpointing new organic competitors. Competitive intelligence is a powerful tool that enables bloggers to uncover their online rivals’ ad strategies as well as to study their ad copies and keywords.
SEMRush shows the search volume for a given keyword thus determining its popularity. The tool offers other performance indicators as well such as traffic, the number of search results, and trends. SEO is an ever-changing competitive landscape that is essential for the success of a blog. SEMRush allows bloggers to enhance their search engine rankings using organic keyword optimization.
2. Authority Labs enables bloggers to track their website rankings
Bloggers can tweak their keyword selection and compare rankings in Google, Yahoo!, and Bing using Authority Labs. This tool enables bloggers to analyse and determine which keywords drive the most traffic to their blog. Authority Labs enables bloggers to test the keywords that they selected using SEMRush and that should – in theory – improve search rankings. Authority Labs determines – in practice – whether or not the keywords selection is successful by determining the search ranking of the blog on a daily basis.
Authority Labs also enables bloggers to track competitor domains, thus demonstrating whether or not the competitor’s keywords drive more traffic. This tool tracks results at the city or postal code level thus allowing for the most accurate and granular reporting available. Bloggers can therefore tweak their keywords by region in order to become competitive in all their selected markets.
3. Figuring out common misspellings of the blog’s most popular keywords
Once bloggers have figured out their most popular keywords, they might consider common misspellings and alternative ways potential customers might type these words. Countless dot com domains bank on this strategy to divert traffic from the most popular website onto their landing page full of affiliate marketing links.
While banking on popularly misspelled words to generate income is not what notorious bloggers are going for, it is important to note that picking the right keywords, as well as their alternate spelling, is crucial when it comes to reach top search engine rankings.
4. Google AdWords generates keyword ideas
Google’s Keyword Planner suggests new keywords to complement the blog’s existing keyword selection. The tool also suggests long tail keywords for the blog. Long tail keywords are three to four word keyword phrases which are very specific to your blog. Warm leads that are about to convert usually search for long tail keywords, as they know exactly what they are looking for.